It pays to send Christmas cards
David Woods, 30 October 2008
Be the first to comment on this article
Customers who receive Christmas cards from companies are more loyal and more likely to give them business in the new year, according to research.
A survey by Royal Mail and TNS showed 61% of customers who got a Christmas card from a company such as a high-street store or local restaurant were prompted to make a purchase and 15% said it made them feel valued and more loyal to the company.
The increase in spend resulting from Christmas cards equates to a potential sales uplift for UK business of over £1 billion or a return on investment of £1:£100.
More than half of company Christmas card recipients (55%) displayed them prominently among personal cards compared with 63% who deleted seasons greetings emails from organisations.
To post comments please log in here
All Comments
There are currently no comments.
Poll
Latest Issue
Your Comment