About Us
About HR Magazine
HR has come a long way since it was traditionally known as the ‘hire and fire’ job of‘ personnel. Today, the responsibilities of HR professionals have transformed beyond recognition. As well as dealing with pure recruitment and retention, (and having to keep abreast with the latest legal and compliance issues), contemporary HR directors are just as likely to be responsible for the hard business issues of:-
* Corporate governance
* Internal communications
* Engagement
* Corporate social responsibility
* Development of the internal brand
* Talent management
* Succession planning
* Coaching
* Training
* Rewards and benefits.
Written by the best, not afraid to question
Five reasons why HR magazine features the strongest editorial content:
Award-winning journalists: HR magazine is currently under the stewardship of award-winning journalists. In 2010 it has received the accolade of HR Publication of the Year at the Towers Watson Awards for Excellence in HR Journalism while its editor Sian Harrington was named HR Journalist of the Year, professional and trade media. She was also a finalist for Business Editor of the Year at the prestigious PPA Awards 2010, having received a high commendation at the 2009 awards. HR magazine was also highly commended in the Monthly Business Magazine of the Year category at the PPA Awards 2009.
Industry Experts: HR magazine’s journalists are frequent ‘industry experts’ used by BBC radio stations and television news channels.
Questioning mindset: As befits its high journalistic standards, HR is not afraid to question the industry and debate where it is going. In HR magazine you will find the first, and most frank, interviews with the country’s leading HR directors; learn what chief executives and other C-suite directors think about HR and get to the heart of the thorny issues facing employers through in-depth features and supplements.
Groundbreaking campaigns and exclusive surveys: We have campaigned for HR to take greater ownership of CSR and for employers to recognise the skills that ex-military personnel bring to business. Plus exclusive research on employee engagement, reward, health and wellbeing, the head office of the future, and employee benefits among others.
Multichannel approach: HR has led the way in using new channels to reach its readers. From daily bulletins. Twitter and daily updates on the website to HRTV, HRVision, HR’s Most Influential, the HR Excellence Awards and eBooks, we provide the best business-focused information whenever and wherever our readers want it.
The HR brand
1. CORE TARGET AUDIENCE INSIGHT
For people-focused, forward-thinking, business leaders who want insight into and practical examples of business-contextualised HR in order to develop high-performing organisations.
2. POSITIONING
HR is the single most stimulating source of strategic, people-centric, business advice, practice and dialogue.
3. VALUES
* Aspirational – we want to improve the standing of our readers and provide a career route map for HR professionals
* Accessible – Our content is easy to read, of relevance and interest to both HR and non-HR professionals, and our team works hard at being at the heart of the community
* Connecting – Whether in print, online or face-to-face, we are the hub through which the community can connect with each other
* Opinionated – We have a view, and we’re clear when we say things could be done better or differently
4. PERSONALITY
* Our attitude is...unstuffy. We’re punchy, and avoid being dry, ivory-tower and elitist
* Our tone of voice is...confident. We’re sure of our place, and we don’t feel the need to talk up to senior readers or down to others
* Our look is...upmarket and business-like. We look as good as an aspirational consumer magazine, but we never forget we’re a business brand
* Our feel is..rewarding. Readers get a visual treat and value from the content
* Our depth of read is...We’re an appointment read, worth making the time for.
5. EDITORIAL PROMISES
* Always put HR into a business perspective
* Always tell the audience what they need to know, not what they expect to hear
* Always give access to leaders and to leading thinking
* Always have our own voice
* Always provide the audience with something new.
6. OUR PEOPLE
HR’s people will always be..
* Empathetic
* Engaged
* Prepared to take responsibility
* Curious, knowing what questions to ask and when
* Helpful and flexible
* Best in sector
7. OVER-ARCHING BRAND PROMISE
HR will always seek give meaningful, relevant and useful business focus to its content.
